Author: Jim Weber
Publisher: Harper Collins Leadership
Release Date: April 26, 2022
An insightful read about how to take on larger competitors in business and in life.
In Running with Purpose, Jim Weber tells his life’s story from growing up to college to business to becoming the CEO of Brooks. He shares his triumphs and his tribulations throughout his journey both in business strategies but also in his life. He shows why the connections you make throughout your career are so important and how you can think strategically to overtake your competitors in market areas by being true to yourself and your brand!
Let’s be honest here. I picked up this book because I love to run and I love to use Brooks shoes for running. So, it just made sense that I would likely enjoy this book and I did! I didn’t even know Brooks existed until the 2000s when I would get my first pair for recreational running, which would turn into competitive obstacle course racing. There is a lot of backstory to Brooks and how they tried to compete on the level of other name brands that had a lot more apparel for each sport until Weber came along and refocused the brand to be just about running. I also enjoyed getting to learn about Weber’s life and the challenges that he has faced to show people that he is just as human and the next guy.
I received a complimentary copy of this title from the publisher. The views and opinions expressed within are my own.